Blog

JOB OPPORTUNITY – JOIN OUR GROWING TEAM!

Last year was a record year for BigBlackHen.com reflecting the combination of a much improved property market and our growing reputation as a company that offers the house sellers of Hertfordshire something different. That is why we are looking for a new member of staff to help us to grow the business further across 2014 and to ensure that we are able to deliver the excellent customer service that our success is built upon. We have an opening for a Customer Service Executive (or as some agents call it, Sales Negotiator), to help us with general office duties such as ensuring that we know exactly what potential buyers are looking for, booking viewings and emailing out our client’s property details to our large database of buyers. They will also help with all important viewings and writing up property details, so we need a people person with a friendly disposition…

Jump Start Your House Sale in 2014

Last year was a record year for BigBlackHen.com reflecting the combination of a much improved property market and our growing reputation as a company that offers the house sellers of Hertfordshire something different.

The most satisfying part was that our biggest source of new properties to sell was from recommendations from happy clients. So if you want to jump start your house sale then why not call us to find out what all the fuss is about? We work with local House Doctors so that we can give you expert advice on how to prepare your house for marketing to ensure that you get the best possible price.

Buyers are increasingly demanding, especially ones from London, so it is simply not good enough to “stick your house on the market” without carefully preparing it for sale.

The world is also moving on in terms of marketing where the old ways are becoming…

House prices up 8.4% in 2013

The Nationwide Building Society are today reporting that house prices were up 8.4% in 2013 across the whole of the UK with London leading the way with even greater rises and parts of the North East actually seeing small falls. Our experience is that Hertfordshire definitely saw strong increases though the year and there are signs that this may continue into 2014. 2013 was a record year for BigBlackHen.com so we hope to do even better this year and all the signs are that we’ll continue to grow strongly. http://bbc.in/1a5CdoH

How to market your home to get the best possible price.

I spent 16 years in the advertising industry helping to advise some of the biggest companies in the country such as Ford, Guinness and Unilever on their advertising and marketing. I have now run BigBlackhen.com for over 8 years and so I thought I would give you my take on how to market your home to get the best possible price. It is, after all, the thing that is on most sellers minds when they put their house on the market.

In marketing they talk about the four “P”s: Product, Price, Packaging and Promotion and the principles are the same when you sell any product, including a house.

PRODUCT
We live in our properties as homes and it’s often the case that by the time we come to sell they are in need of a spruce up and de-clutter to show them to best effect. We work closely with local House Doctors…

With fees like theirs it is no wonder they are too ashamed to publish them!

The world of estate agency charges is a murky and secretive one where few High Street agents are willing to publish what commissions they will charge you on their web sites or in their advertising. They will tell you that they can’t quote thier charges until they come and look at your house and see what’s involved, but this is disingenuous. The real reason is that they want to come along, meet you, and see what they can get away with. If you look on the ball and have a number of agents out then you might get quoted 1.25% or even 1% if you are lucky. But look less clued up or just invite the one agent out and it will be 1.5% or more. The internet has dramatically reduced the cost of marketing homes to potential buyers, but don’t expect those saving to get passed on to…