Must watch video – how the election was won.

This article in the Guardian contains a brilliant video by Lynton Crosby – the strategist behind the recent Tory election win – talking to some students before Christmas about the secrets of political campaigning. What he says has relevance to anyone involved in marketing, advertising or

http://www.theguardian.com/politics/2015/may/08/lynton-crosby-wedge-politics-general-election-tories

sales as it is about how to change perceptions with a view to changing behaviour. Brilliant!